The Two Sides of SEO
If you have done any sort of research into SEO, you will have realised that it is becoming an increasingly complex area. Google do whatever they can to assess the value of sites, allowing them to provide us with the most relevant results when we search. As Google’s algorithm becomes more intelligent, there are more factors for us to think about when optimising our sites for search engine performance. With so many contributing factors, listing them all would be unfeasible,…